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4.9 Student Rated

Strategic PM (Digital)

Great product managers don't just build features — they make strategic decisions that shape businesses. This course develops true product judgment — the skill that separates PMs from product leaders. Culminates in a Shark Tank-style Product Strategy Pitch 🦈

Self-Paced
Open Enrollment
Verified Certificate

About this programme

What this course is

Strategic PM is a self-paced product management course that builds the skill most PM courses skip: product judgement. Great product managers don't just build features — they make strategic decisions that shape businesses. Across eight modules you move from vision, mission and OKRs through product discovery and personas, ideation, prioritisation and roadmapping (RICE, MoSCoW, Kano, opportunity scoring), business value and go-to-market, and product lifecycle management.

How it works

Each module follows the same applied structure — concept, real-world example, exercise, check — so you are always producing something, not just watching. The course culminates in a Shark Tank-style capstone: a simulated investor pitch of a complete product strategy for a live AI product concept, the AI Avatar Assistant. It is self-paced, with no live audience required, and finishes with a certificate of completion.

What you walk away with

A complete, portfolio-ready product strategy document, OKR templates with measurable key results, prioritisation frameworks and roadmaps, a go-to-market plan with competitive positioning, and an investor-style presentation you can reuse in interviews.

Who it's for

Aspiring product managers starting from scratch, early PMs who want stronger strategy skills, consultants and analysts moving into product, and founders building product-led businesses. If you are new to product management, start here — then continue with Technical PM and Becoming an AI PM.

What You'll Achieve

🎯 Identify high-value customer problems and validate them with confidence
📊 Conduct market, competitor analysis and define your North Star metrics
👤 Build customer personas, user journeys and product positioning
🗺️ Create outcome-driven roadmaps that balance discovery and delivery
💬 Master product storytelling to influence executives and stakeholders
🚀 Design and pitch a live AI product strategy (AI Avatar Assistant)
🏆 Leave with a complete product strategy — portfolio-ready and pitch-tested

Who This Is For

  • Aspiring Product Managers entering PM roles
  • Early PMs who want stronger product strategy skills
  • Consultants and analysts transitioning into product roles
  • Founders building product-led businesses

Deliverables

  • A live AI product concept (AI Avatar Assistant) — fully pitched
  • A complete product strategy document
  • Prioritization frameworks and roadmaps (RICE, MoSCoW, Kano, Opportunity Scoring)
  • OKR templates with measurable key results
  • GTM strategy plan with competitive positioning and launch tactics
  • A Shark Tank-style investor presentation (Capstone Project)
  • Portfolio-ready project
  • Certificate of Completion

Curriculum

  • Define inspiring product vision
  • Craft mission statements
  • Set measurable OKRs
  • Types of OKRs

Meet Your Instructor

Aakanksha Sharma

Aakanksha Sharma

Lead Product Manager & Mentor

A highly recommended mentor known for her personalized guidance, practical tools, and impactful insights in career development and product management.

Student Reviews

"In the session we looked at the CV. I really liked the detailed feedback because it was not only improve this or that. Instead I learned what was not good and why. I got a pretty clear idea on what to change and improve, and I got examples on how to changed and what is important. At the end of the session I was with a new draft with all the components that I was lacking, an excellent point to iterate upon."

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Anonymous (Oct 2025)

"Aakansha has been such a wonderful support for me. Her depth of knowledge and the way she shares it so generously always leaves me impressed. She completely transformed my resume, aligning it with the latest ATS requirements, and that made all the difference—my resume finally got noticed! I truly can’t thank her enough for that. Beyond that, she constantly keeps me updated on new technologies and trends, which is so valuable when it’s easy to feel lost in the sea of opportunities out there. She’s someone who genuinely wants to see others succeed, and that shines through in everything she does."

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Anonymous (Aug 2025)

"The information and practicals on the product manager was extreme."

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Lwazi Theologian Maseko (Aug 2025)

"Strategic and Well-Structured Market Analysis! I had the opportunity to receive a market analysis from Aakanskha, for my business idea focused on the digital transformation segment for SMEs in Switzerland. The approach was professional, clear, and very well-structured. The study covered all key aspects I was looking for, from market overview and competitive dynamics to pricing benchmarks and strategic recommendations. I found the section on positioning opportunities and differentiation particularly valuable, showing a solid understanding of the local context and the specific challenges faced by SMEs. Aakanksha, clearly highlighted market gaps and how to address them with a credible value proposition, provided comparative analysis with concrete, well-reasoned benchmarks She maintained a constructive tone, always focused on impact and feasibility Aakanksha is highly competent, with a strategic vision and strong synthesis skills. Her work reflects hands-on industry experience, and she was responsive, approachable, and attentive to my specific needs throughout the process. I would absolutely recommend this service, whether you’re exploring a business idea, identifying growth opportunities, or assessing a new market, this service is an excellent starting point. Well-crafted, insightful, and actionable for informed decision-making. "

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Sebastiano (Jul 2025)

"Amazingly curated content. the way of presenting was understandable and easy to grasp"

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Saher S (Apr 2025)

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Total

₹5,999